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What is eMarketing ? - a New Discipline is Evolving

The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. Still, one of the aspects that is established and has ceased being discussed in contradictory, is the fact that electronic marketing first appeared under the form of various techniques used by companies distributing their products through online channels (Internet – based). That happened back in the pioneering age before 1995. These companies that opened the road were called

About the Author

Otilia Otlacan is a certified professional with expertise in eMarketing and eBusiness, currently working as independent consultant. She developed Principles of eMarketing course online (http://class.universalclass.com/emarketing) and is also a volunteer Economics teacher. Contact Otilia through http://www.TeaWithEdge.com

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