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How I got 2,000 quality prospects for only $4.95
by Tom "Big Al" Schreiter
With only $100 to spend, I would invest my money
and time into getting hot prospects to my site.
Here is how I got 2,000 quality prospects in two
weeks.
You can purchase prospect lists or use pay-per-click
to drive prospects to your site. That sounds like an
easy way to go. Just purchase a few thousand hot leads,
send them an e-mail, and presto!
Nothing happens.
Why? There could be many reasons.
1. These hot leads thought your e-mail was spam.
2. These hot leads didn't know, like or trust you.
3. Your e-mail message was boring.
4. These hot leads weren't so hot. They weren't
good prospects.
5. The web page you sent them to was boring.
There are a lot of factors that could sabotage your
"hot leads" e-mail campaign.
Here is an inexpensive way to get prospects and
still keep most of your $100.
You can use this technique to build a mailing list
or to build an opt-in prospect list. It's a great
way to reach prospects that you don't know.
How?
By using viral marketing. You are going to allow
your initial contacts to spread your message all
across the Internet.
Step 1:
Create a viral message.
What is the most viral type of e-mail message that
is passed on to friends?
Jokes and inspirational stories.
So let's find a good joke. That's not hard on the
Internet. There are plenty of joke sites.
I am going to pick a joke about bosses. Employees
love jokes about bosses. And they will forward my
boss joke to other employees.
This is not only viral, it is target marketing. My
market is employees who hate their jobs. So, I am
reaching just the right prospects.
Step 2:
Create a signature file that will send the
readers of your e-mail to your website.
If you are not familiar with signature files, they
are the P.S. at the end of your e-mail message.
People are lazy. When they forward (viral) your
joke to their friends, they will simply forward
the entire e-mail message - including your
signature file.
Now your signature file (advertisement) is in
front of qualified prospects with smiles on their
faces.
You must make your signature file interesting so
that your prospects will have a reason to visit
your web site. Here is the exact copy of the
signature files I used to create over 2,000
qualified prospects in less than two weeks:
Are men better networkers than women? Here's
proof:
http://www.fortunenow.com/flash/networkers.swf
I also used:
P.S. For a laugh and to see my wife's face,
click here:
http://www.fortunenow.com/flash/networkers.swf
Both signature files sent people to a short 15-
second Flash presentation. The Flash presentation
was created by my 15-year-old nephew.
Cost? A six-pack of beer. (Just kidding. His mom
wouldn't let me.) So, I took him to Starbucks as a
reward for his one hour of "programming." He
ordered an exotic coffee for $4.95.
The signature files worked well because:
Are men better networkers than women? Here's
proof:
http://www.fortunenow.com/flash/networkers.swf
and
P.S. For a laugh and to see my wife's face,
click here:
http://www.fortunenow.com/flash/networkers.swf
created tension and curiosity. If your teaser
lines are boring, they just won't work.
Because the Flash presentation was funny, people
passed on the link to their co-workers and
friends. The viral effect was massive.
At the end of the Flash presentation was an offer for
77 FREE Tips. About 45% of the viewers subscribed. Now
I had 77 more chances to create a relationship with the
prospect.
This technique was one of the cheapest, yet most
effective way for me to create targeted, qualified
prospects.
So what could you use for your signature files?
Here are a couple of examples to get you thinking:
* Click here to see which picture looks like you.
* Click here to see a picture of my boss' face
when I told him "I quit."
* Does your telephone bill look like this? Click
here to see a picture of my bill.
* Click here to see a picture of my wife's stomach.
* Click here to see how a 46-year-old grandmother
gets free tickets to visit her grandchildren.
* Want a four-day work-week? Click here to see how.
What do all of these examples have in common? They
are interesting. They create curiosity. And your
readers will be directed to your web site.
So if you want more traffic, want more leads, or
just want to build a huge opt-in mailing list, try
creating a viral signature file.
==> Want more neat prospecting ideas?
Get seven examples of ways to sponsor new distributors,
taken directly from the '103 Ways & Places To Sponsor
New Distributors' manual.
Simply send a blank e-mail to:
liz3-15187@autocontactor.com
Or go directly to:
http://www.mlmlessons.com/103
About the Author
Tom Big Al Schreiter is the author of the Fortune Now
Newsletter, a generic training resource for professional
network marketing leaders. If you'd like to read some
free back issues, go to http://www.fortunenow.com or
get the current issue free by calling 281-280-9800.
Big Al and Art Jonak's powerpack manual is also available
at http://powerpack.mlmlessons.com
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