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CollectorCarTraderOnline.com Restructures with New Name, New Product Lines

August 23, 2005, VIRGINIA BEACH, VA – In a move that demonstrates its leadership and accelerates its position in the online advertising sector, CollectorCarTraderOnline.com unveils multiple advanced product offerings for specialty car businesses. Widely known for its large database of classified specialty car listings, CollectorCarTraderOnline.com has reestablished itself with fully integrated Web marketing utilities and a new brand identity. Collector Car Trader Web Services [CCTWS] as its official name, is the company’s next step to providing cutting edge technology to the specialty car industry.

The company is focusing on bringing integrated and scalable business – consumer marketing solutions to companies operating in the heavily populated Internet world. The number of online users will reach 231 million in 2009, representing 75 percent of the total U.S. population. (Jupiter Research, March 2004) Its latest products, SiteConstruct and LeadSMART, give dealers the opportunity to maximize their Internet presence and better compete for customers. The new line of products deliver everything from preformatted website templates tailored to a dealer’s product line, full website customization, access to all sales and customer inquires and more.

SiteConstruct allows dealers to create websites with full control over the design and content. SiteConstruct provides dealer websites with more visibility to search engines for a global reach.

LeadSMART brings together every lead and inquiry that a dealer receives and stores them in a central database management system. It eliminates the need for dealers to log into multiple accounts, or combine data from different sources. In addition, the LeadSMART interface has a Campaign Manager where dealers can design and distribute e-mail marketing campaigns to customers at any time.

“We are redefining what online marketing means to the industry,” said Marcus Dame, Business Development Manager of Collector Car Trader Web Services. “We’re beyond the days of the stand-alone portal – dealers recognize that they need to maximize their presence on the Internet. With advanced design and product capabilities, we are delivering a new form of high-powered Internet marketing.”

Collector Car Trader Web Services will continue to provide its online classified portal, CollectorCarTraderOnline.com. Its Inventory Management Tool makes it easy for specialty car dealers to showcase unlimited new and used inventory with up to 12 color photos per car in a database of more than 65,000 listings. With an average of 1.5 million visitors a month conducting over 9 million searches, the site’s heavy traffic volume combined with advanced search features enable dealers to retail their cars online to a large audience of specialty car buyers.

Collector Car Trader Web Services is owned by Trader Publishing Company, the country’s largest publisher of classified and photo advertising magazines. Trader Publishing Company’s specialty car titles include Old Car Trader®, Ford and Mustang Trader and Corvette and Chevy Trader. For more information about Collector Car Trader Web Services, please visit www.collectorcartws.com or call toll-free at 1-877-354-4066.

About the Author

Sarah Breeding is the Marketing Coordinator for Collector Car Trader Web Services

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